Free yourself from your programming.


Here’s something that’s unlikely to feature on your average new year’s resolution list: this year, free yourself from the dictates of your evolutionary past.

Most organisms don’t have desires and preferences. All their behaviour is determined by genetic predisposition. A bacterium does not seek out pastures with higher glucose concentrations because it likes the taste of sugar – it moves towards them based on mechanical responses from its flagella, predetermined by its genetic material. What a gripping first paragraph.

But as organisms evolved that were more complex and more conscious, they developed the ability to learn adaptive behaviour during their lifetimes. In an experiment a rat can learn to avoid a brightly lit doorway which gives it electric shocks. This is not down to any change in its DNA sequence. This is a learned response. The rat has developed a phobia of brightly lit doorways.

When this rat dies, the aversion to brightly lit doors will die with it.*[1] But after several generations of similar exposure the rats will eventually evolve a permanent aversion to bright lights in much the same way that most wild animals are born with an instinctual fear of humans. As George Romanes pointed out as far back as 1884, desires and fears serve evolutionary purposes:

“Pleasure and pain must have been evolved as the subjective accompaniment of processes which are respectively beneficial or injurious to the organism, and so evolved for the purpose or to the end that the organism should seek the one and shun the other.”

This works both ways: humans have aesthetic preferences for flowers and greenery because these preferences led our ancestors to gravitate towards these kinds of landscapes, thus increasing their chances of finding water in the wilderness. A caveman who preferred hanging out in deserts would not have had this advantage, and thus the aesthetic preference for deserts would have been less likely to spread through the human population. Put simply, our aesthetic taste for brightly coloured flowers and lush green grass evolved because it helped us survive. The same will be true for nearly all behavioural traits that are widely spread throughout the human population. This is evolutionary psychology in a nutshell.

But just because our tastes and preferences served some adaptive function once upon a time, this does not mean that they all continue to be helpful in our radically altered modern contexts. Some of them we are stuck with, even when they are now directly detrimental to our evolutionary fitness.

Consider cheesecake. Humans have developed a sweet tooth and a taste for fat and salt because it was rare in our ancestral environments. It paid to love salt and fat and sugar because that ensured that when our ancestors did come across it, they took the chance to stuff their faces whilst they could. In fact this love of sweet things was so helpful for our survival that our brains evolved to react to a combination of fat and sugar in much the same way that it now reacts to cocaine.[2] Eat a mouthful of cheesecake and your brain literally screams at you: “YES, DO MORE OF THAT!”

In clinical trials, sugar is more effective in soothing the distress of infants than the mother’s breast.

But in a world where salt and fat and sugar are readily available, this obsession becomes a drawback. Eat too much cheesecake and you get diabetes.

The same goes for pornography. Men have evolved to like the look of naked ladies because…well, you know. But this has spilled over into a weakness for pornography which isn’t helping us reproduce at all. Our evolutionary hardware is being hoodwinked.

It is incredibly important that we get a handle on this: a colossal amount of human activity is wasted on evolutionary red herrings of this kind, masquerading as activities which improve, or used to improve, our evolutionary fitness.  Just think how many hours and dollars we waste on computer games. Computer games don’t help us survive and reproduce. Who ever got laid off the back of a good score at Tetris? But we play them anyway because they push the same buttons as activities like hunting – it is surely no coincidence that boys love Call of Duty whereas girls tend to prefer games like Sims, which cater to their nesting instinct. These games may even stimulate the same chemical rewards as the adaptive behaviours which they parrot. The fact that hunting itself is no longer necessary for our survival only goes to underline the point – our understanding of what makes us healthy and happy moves many times faster than our physical bodies and chemical wiring can adapt.

Eating meat is another classic example. Our brain chemistry is designed to jump for joy when we insert a mouthful of steak. But the reality is that eating meat is not only detrimental to our individual health it is also catastrophic for the welfare of our species as a whole.

We don’t have to be enslaved by our evolutionary programming. Because evolution has also blessed us with foresight and reason. We have the ability to make ourselves aware of the hidden forces which drive our choices – and then break from them once we realise that they no longer serve us.

When we cultivate an awareness around our choices we turn our intelligence towards its true purpose. Instead of being blind victims of forces beyond our control, we become conscious agents, deliberately designing our lives to unleash our evolutionary potential.

A healthier, happier and more fulfilling life awaits you if you do.


[1] Or so says scientific materialism. Actually, the children of such rats learn to avoid brightly lit doors faster than their parents. Even more astonishingly, rats of the same breed will learn the same trick faster on the other side of the world, despite having never met the trained rats. More here:


As is the microcosm, so is the macrocosm.

As is the microcosm, so is the macrocosm.


As is the human body, so is the cosmic body

As is the human mind, so is the cosmic mind

As is the microcosm, so is the macrocosm

As is the atom, so is the universe

– The Upanishads

4.1 billion years ago the first single celled life appeared on earth. After another 2 billion years, two of these cells combined to form more complex eukaryotic cells, such stuff as you and I are made of. Another billion years and groups of these cells got together to form multicellular life. Roughly half a billion years further on and groups of these multicellular organisms started to form hives, shoals, and herds.[1] Evolution is accelerating.

The process was repeated with humans. Bands got together to form tribes, tribes got together to form city states, city states got together to form nations, nations got together to form trading blocs and global organisations.

The tendency for life to co-operate over ever increasing scales is not a fluke. It is driven by the logic of game theory: at all stages of evolution the potential is always there for co-operating groups to do better than competing individuals.[2]

Today climate change is providing the stimulus for the cycle to repeat itself. The environmental crisis is a tragedy of the commons – all the economic benefits of burning fossil fuels accrue to individual nations, whilst the costs of global warming are shared by all.[3] Thus as a competing nation the self-interested course of action is always to pollute more. And as Milinski demonstrated with his climate change game, countries aren’t going to do enough purely out of a sense of duty, even when the worst is threatened.[4]

Make no mistake: our survival is at stake here.[5] We have repeatedly failed to stay within the modest targets politicians have set themselves. Humanity’s only way out of the problem is to form a united global co-operative that spans the planet.[6] Then the tragedy of the commons disappears. In many ways this is already happening.[7] As the Ancient Greeks imagined, we must be as cells in the great body of humanity.[8]

This is not an idealist’s pipe dream. This is the natural trajectory of evolution, something that has been achieved again and again at all stages of life on this planet.

I fully understand that some people don’t think this way, that some people only care about “them and their own”. Others have broadened this circle to include members of their nation as “their own”. But an increasingly vocal minority are waking up to the understanding that unless “their own” comes to mean humanity as a whole, then there won’t be any of “us or them” left at all.

Viewing humanity as one family does not require you to be a saint. No one’s asking you to give away all your possessions. The transition can be embodied by a few small changes. Animal agriculture is an environmental catastrophe, accounting for 15% of all man made emissions.[9] That’s more than all the cars, trains, boats and planes combined. On the level of a unified humanity, eating meat is selfish behaviour. All the benefits of eating meat accrue to the individual, while we all pay the price.

Cancerous cells are cells that have stopped working for the whole organism and have started working for themselves. At the level of the individual organism cancer is cellular selfishness. Just as eating meat at the level of the global superorganism is individual selfishness.

Animal protein is carcinogenic.[10]

As is the microcosm, so is the macrocosm.

If you behave selfishly, so will your cells.





[5] 5:00 minutes in






WWIII is being waged inside your heads

WWIII is being waged inside your heads

George Orwell is rolling in his grave. The telescreens from 1984 seem benign in comparison to the present day domination of life by screen. Even as you read this you are staring at one. Above it is a webcam which various government agencies can access at will, just as he predicted.

Through these screens pour an endless river of shit, manipulating us in ways that Orwell at his most pessimistic could simply never have imagined. The algorithms deciding which results we see when we make a Google search, or which of our friend’s posts we are fed on Facebook are among the most closely guarded corporate secrets in the world. Just through a process of re-ordering content, Facebook and Google have the power to influence our emotions, change our opinions, and even to flip elections, entirely without risk of detection.[1]

Should we be worried that Google have quietly dropped their slogan “Don’t be evil?” I would have killed to be at the board room meeting for that one:

CEO: You know this “Don’t be evil” slogan is really tying our hands.

NON EXECUTIVE DIRECTOR: Yes, I can see that. What about, “Only occasionally be evil”?

CEO: Hmm, doesn’t have quite the same ring to it.

NON EXECUTIVE DIRECTOR: “Evil is relative”?

CEO: Maybe we could just fiddle the online dictionary definition of “evil?”

It would be funny if it wasn’t so scary. In the end they settled on: “Do the right thing”. It’s Animal Farm par excellence: “Don’t worry, all animals are still equal, BUT SOME ANIMALS ARE MORE EQUAL THAN OTHERS”.

Woe is us:

There is something circular about watching a film in which we are told not to watch films. The film is telling us that films do not tell us the truth. Which means that the film itself is not telling us the truth. Which means that the film was right all along.

The Mad Prophet of the Airwaves is prophetic indeed. His warning rings as true as ever in the age of the internet:

“The next revolution—World War III—will be waged inside your head. It will be a guerrilla information war fought not in the sky or on the streets, not in the forests or even around the scarce resources of the earth, but in newspapers and magazines, on the radio, on TV, and in ‘cyberspace’… It will be a dirty, no-holds-barred propaganda war of competing worldviews and alternative visions of the future.”[2]

Cyberspace, a term which no longer needs inverted commas, has become the most fiercely contested of these. Fake news and viral videos battle for our attention. TV may have been disputed territory in the 70’s, but this has long ago ceased to be the case. TV isn’t a battleground, it is a procession, a consumerist parade. Anything genuinely insurgent has been relegated to brief slots on the Beeb, and a cult classic film every now and again.

Whether we are aware of this or not, we continue to watch all the same. How many of you did turn off The Mad Prophet of the Airwaves in the middle of his sentence? We are simply powerless to resist television’s glitz.  As in David Foster Wallace’s Infinite Jest we are transfixed, compelled to keep watching even as it kills us. The average American watches over 5 hours of TV a day.[3] We switch on the TV so that we can switch ourselves off. Our guard is down. We are at our most suggestible.

Advertising campaigns now use neuro-linguistic programming and fMRI scans to measure the brain’s responses to various triggers. No wonder our mouths water at the sight of soft drink cans glistening with condensation in the summer sun.

But my concern is not so much adverts. However shamelessly they may play on our hopes and fears, you know what you are getting with an advert. You know you are being manipulated and to what end. The agenda is out in the open.

The same cannot be said of films and TV shows, which sell us ideology under the guise of art and entertainment.

Examples are rife but here are a couple of more blatant examples:

Here we have a psychopathic mass murderer espousing the political philosophy of anarchy, along with a hint of Zen Buddhism suggested by the words “I just do things” before blowing up a hospital.  You don’t have to be Noam Chomsky to see what’s going on: associate these powerfully liberating concepts with madness, violence and terror, and you prime impressionable young minds against them. The take-home message is clear: “Be afraid, let us control everything, or look what happens.”

The cumulative effect of constant indoctrination of this kind is that most people can’t even think about a concept like anarchy. Just the mention of the word is enough to make most people’s rational minds shut down and automatically regurgitate a stream of negative associations. Anarchy may indeed be a flawed political ideal, but it is downright dangerous that most people have never had the chance to think freely about it.

I don’t wish to impugn Christopher Nolan. Whether these clips are what I think they are is not really the point. I just want people to be more guarded against the terrifying shadow that media casts over our worldviews. Every day we are being bombarded by largely unchallenged ideological assumptions. If this happens under our watch then fine, that is what healthy debate is all about. But that is not remotely the case. And just as with the search engine manipulation effect, the startling realisation is that if this power were being wielded maliciously, we would have absolutely no way of knowing.

A formula is starting to emerge. Step 1: present a spine-chilling psychopath. Step 2: have him espouse any idea considered a threat to the establishment.

Again the intended effect of the scene is obvious. We are supposed to empathise with Nicholas Cage and block our ears against Steve Buscemi’s dangerous madness. But take away his preamble about murdering people for pleasure and Buscemi’s sentiments about the relativity of insanity have been articulated by some of the most respected thinkers throughout history.[4]

Still, better not question the status quo or the next thing you know you’ll be chopping up families for fun.

[1] This is known as the Search Engine Manipulation Effect:

[2] Marshall McLuhan (1970) Culture is Our Business (New York: McGraw-Hill)